Online lingerie retailer Fox & Rose is seeking to cash in on the Royal Wedding, this month, with a timely sale.
The retailer has announced that in order to celebrate Kate and William’s big day, it will offer 20 percent off all its bridal lingerie and accessories until the end of April.
Brides will be able to shop offerings from a series of high end designers, including Beautiful Bottoms, Eberjey, Ell & Cee, Else Lingerie, Damaris, Fleur of England, Fifi Chachnil, Florrie Mitton, Mimi Holliday, Princesse Tam Tam, Rosy, Shell Belle Couture, Tallulah Love and Vivis Silk.
Highlights include Shelle Belle’s Seduce Me Gown crafted from vintage spot tulle with jacquard appliqued lace, Damaris’ Eau De Vivre collection in turquoise and powder blue tulle with Swarovski heart embellishment and Ell & Cee’s Goddess Maxi in sheer silk chiffon.
Also likely to attract attention are Turkish label Else’s Signature Underwired Bra with French lace cups and oversized silk bow, and Florrie Mitton’s handcrafted bridal garters, recently featured in Brides US edition and Elle Italy.
A specially commissioned garter has also been designed exclusively by Mitton for Fox & Rose, with a silk band with intricate bead work, alongside her other creations, such as the J’taime garter and the Aphrodite garter.
Fox & Rose is only the latest in a series of lingerie companies to perceive the lucrative marketing opportunities presented by the wedding of Prince William and Kate Middleton.
BRITNIX is focussing on the Royal theme with new Crowns , Queens Head , British Bulldog and Union Jack underwear ideas.
Adult e-retailer Lovehoney recently rolled out a new ‘Royal accessory,’ and Mio Destino released a Lingerie Guide for a Princess (in addition to celebrating the wedding with a 20 percent off sale one weekend).