Four out of five use toys in bed survey reveals

A consumer survey by intimates retailer Ann Summers has discovered that three out of five couples use sex toys together at least once a fortnight.

The National Pleasure Week research found that 80% of Britons own and regularly use sex toys, with 59% switching on their vibrator at least once a fortnight.

The research suggests that intimate apparel stores face little risk of alienating large swathes of their customer base if they introduce what used to be considered riskier product lines.

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The retailer says that its more upmarket toys are particularly popular.

“Couples are investing their money in premium sex toys from our online Pleasure Emporium, which offers a wide variety of luxurious and innovative sex toys from a host of independent sex toy brands,” a spokesperson said.

 

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