Former Sweaty Betty designer injects style into new loungewear brand

Left: The Audrey quilt kimono and Lauren wide leg PJ pant. Right: Grace modal pant and Suki oversized T-shirt.

The former buying and design director at Sweaty Betty has launched her own luxury loungewear brand.

Helen White, who’s credited for injecting fashion into the women’s sportswear market, has now turned her attention to loungewear and nightwear with the launch of Blue Marmalade London.

The label has developed a range of pyjama sets, nightdresses, slips, jumpsuits and robes.

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Key pieces include the Grace modal pant, featuring navy pin stripes on soft modal fabric, and the Suki oversized T-shirt made of soft viscose fabric and a silk trim.

There is also the Audrey quilt kimono, a glamorous take on the bed jacket inspired by 1930s Hollywood, and the Greta Silk Dressing Gown designed with a bold floral print.

Blue Marmalade will exhibit at Salon International de la Lingerie on January 21-23.

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