Former prostitute and current muse of Karl Lagerfeld, Zahia Dehar, has scored six pages of coverage in Time Magazine.
The publication published the article on the notorious designer last weekend, describing her rise to fame and her burgeoning lingerie business.
Dehar made headlines last year for her exploits as a high class call girl linked to three professional French football stars, has been using her notoriety kick start a career in lingerie design.
The 19-year-old, who turned her back on prostitution as modelling work for magazines including Vanity Fair blossomed, presented her first collection at Couture Fashion Week, in Paris, earlier this year.
Her first AW13 lingerie line will be presented to buyers in December, with the intention of launching in stores in July or August of next year.