French loungewear brand Laurence Tavernier has appointed a new creative director, Lingerie Insight has learned.

Celine Adler joins the company after working as a freelance designer for luxury brands including Chloé and Nina Ricci.

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Adler began her design career after studying History of Art at La Sorbonne, and Design at ESMOD International, a fashion school in Paris.

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She then went on to design lingerie and swimwear for Huit, before joining Princesse Tam Tam as head designer in 2006.

Commenting on her new role, Adler said she was attracted to Laurence Tavernier’s rich history.

“Laurence Tavernier has been at the forefront of chic elegant luxury sleepwear in the finest fabrics for the most discerning woman for so many years,” she added.

“I only needed to adjust the DNA and fine tune the styling in turn modernising the essence of the brand. The influence of the ready-to-wear market is unquestionable and also brings a shift and infinite subtlety to the very established classic design aesthetic.”