Former Bendon head of design Sue Dunmore has joined Hot Milk Lingerie as general manager of design.
Dunmore was with Bendon for over a decade, during which she worked on the development of the Elle MachPherson Maternity program, as well as Bendon Maternity.
Over her career, Dunmore has worked with a series of big industry names, including Marks & Spencer, Elle Macpherson Intimates, Stella McCartney Lingerie, Bendon, Fayreform, DimitySO, Hey Sister
She aims to introduce a number of advancements to the maternity lingerie brand, which has announced an upcoming collection that will incorporate ‘moulded cups, spacer foams, flexi-wires and some exciting new nightwear pieces.’
Dunmore said: “For many years maternity lingerie was seen as a necessary evil, functional and frumpy, but most definitely not fun. Little was done to celebrate the fact that you were pregnant and that it could possibly be a time to feel gorgeous, glamorous and sexy.
“Hot Milk have managed to brink all of those elements together with their lingerie, they have taken all of the functional elements and they do the job but they are also feminine and fabulous – what a celebration.”