Footfall falls away in February

Footfall dropped off in February after a strong January, with high streets recording the greatest fall.

According to the BRC Springboard Footfall Monitor, footfall fell 2.9% in February, down on the 1.6% rise in January.

High streets recorded the greatest fall, declining 5.3%, the largest drop since March 2013. Out-of-town footfall rose 2.3%, while shopping centres by 2.4%.

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"After the increase in UK shoppers we saw last month, we have seen a disappointing, but understandable, drop back in February. This is in-line with the low levels of growth we saw in our sales figures earlier this month,” said BRC director general Helen Dickinson.

“Our data is now building up a rich picture of how retailers created an exceptional and successful promotional period this January, but having taken advantage of those deals, some consumers have taken a little bit of a pause in their shopping in February.

“Overall the numbers of shoppers are down 2.9%. The high street has seen the most challenging conditions, with footfall down 5.3% on last year. This underlines how important it is we keep our focus on reform of business rates to keep costs down. Reform will help high street retailers invest in their offer and attract more people out to the shops, supporting local jobs and benefiting the wider economy.”

 

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