Agent Provocateur has taken inspiration for its latest marketing campaign from the work of foot fetish photographer Elmer Batters.
Batters brought the tabboo into America’s living room in the 1970s by creating artful images of women with an emphasis on stockings, legs, and feet.
Shot by Mario Sorrenti, the images aim show an “intimate portrayal of the female form in fluid movement”.
Sarah Shotton’s SS17 collection comprises of diverse ranges that are designed to incorporate “strong fashion energy with vamp and seductive fabrics, and a nod to the 70’s colourful, playful accents”.
The campaign features the key styles from the collection including Angelica, a rework of best-selling crop top Annoushka which features stretch mesh layered with a bondage lace ribbon, Sofia waistcoat bra in black lace adding a masculine vibe, and a nude chiffon Cora set trimmed with French hand appliqued black leavers lace.
Scroll through the campaign images below: