Fleur of England lines up Halloween promo

By Rachael Taylor

Fleur of England is attempting to cash in on a less traditional sales opportunity for the lingerie industry with a Halloween-focused promotion.

The lingerie brand has hidden five ghoulish Halloween characters somewhere on its website. It is inviting customers to try to find the characters in return for a 30% discount on all orders.

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Customers are being ask to email links to the pages to the brand using the subject line “Trick or treat”. In return the brand will send a discount code to be used online between today and October 31st.

 

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