By Rachael Taylor
Fleur of England is attempting to cash in on a less traditional sales opportunity for the lingerie industry with a Halloween-focused promotion.
The lingerie brand has hidden five ghoulish Halloween characters somewhere on its website. It is inviting customers to try to find the characters in return for a 30% discount on all orders.
Customers are being ask to email links to the pages to the brand using the subject line “Trick or treat”. In return the brand will send a discount code to be used online between today and October 31st.