Fleur of England has relaunched its website fleurofengland.com. The new site has been designed to reflect the luxury aspect of the lingerie brand as well as to create a unique buying experience which offers increased help on lingerie sizing and gift finding.
“The site has been re-designed to reflect the successful global reach of our luxury company and its customers,” said CEO and creative director Fleur Turner.
“The new site has been completely rebuilt around our customer’s requirements. Our lingerie is luxurious, sophisticated, elegant and fits beautifully, making it ultra comfortable, and we wanted to create a website that showcase all of these values.”
Suzanne Foster, brand development co-ordinator commented: "The user experience is paramount and we felt our customers deserved an even more luxurious buying experience. In the same way that our brand has been setting new directional trends in lingerie design we believe the new site pushes the bar of luxury lingerie e-commerce higher and we want to continue as a forerunner in British e-tail."
The site is also optimised for tablet and mobile browsing and transactions.