Luxury intimate apparel brand Fleur of England has teamed up with UK breast cancer awareness charity CoppaFeel! to help draw attention to the importance knowing the early signs and symptoms of the disease.
To mark Breast Cancer Awareness Month, the label has posted an interview with CoppaFeel! founder Kris Hallenga on its website, introducing the charity to consumers and reminding women of all ages to regularly check their breasts.
As part of the campaign, Fleur of England will donate £5 for every item sold in its newly-launched Awareness Edit (pictured) to CoppaFeel!.
The Awareness Edit is made up of luxury silk and embroidered robes, bodies, bras and briefs in blush pink.
The brand will also be including CoppaFeel!’s breast-checking reminder labels into all of its orders.
CoppaFeel! was set up in 2009 by founder Kristin Hallenga and her twin sister Maren.
The charity works to spread awareness about the signs and symptoms of breast cancer and the importance of checking your breasts regularly.