Shapewear brand Fit Britches has launched on home shopping channel Ideal World TV.
The label unveiled its skinny range live on air on November 6 and a selection of items is now also available from the shopping channel’s website.
Fit Britches, a finalist in the 2013 UK Lingerie Awards, has been featured in a number of magazines, newspapers and news programmes, including Bella, the Sunday Post and This Morning.
Celebrities such as Khloe Kardashian and Jessie J have also been spotted wearing the brand, which is shipped to over 50 countries.
Founder of Fit Britches, Farnaz Khan, developed the shapewear range following a personal struggle to get in to shape after having four children and gaining four dresses sizes.
The collection, developed with anti-cellulite technology, is designed to help shape and smooth out any imperfections.