Fit Britches launches on Ideal World TV

Shapewear brand Fit Britches has launched on home shopping channel Ideal World TV.

The label unveiled its skinny range live on air on November 6 and a selection of items is now also available from the shopping channel’s website.

Fit Britches, a finalist in the 2013 UK Lingerie Awards, has been featured in a number of magazines, newspapers and news programmes, including Bella, the Sunday Post and This Morning.

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Celebrities such as Khloe Kardashian and Jessie J have also been spotted wearing the brand, which is shipped to over 50 countries.

Founder of Fit Britches, Farnaz Khan, developed the shapewear range following a personal struggle to get in to shape after having four children and gaining four dresses sizes.

The collection, developed with anti-cellulite technology, is designed to help shape and smooth out any imperfections.

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