First Stitch: Tahlulah Ray

Tahlulah Ray is a new high-end swimwear label, launched by Sinead ‘Tahlulah’ Ray Mitchard, a fashion graduate with an passion for all things small and resort-led.

Lingerie Insight: How would you describe your first swimwear collection?
Sinead Ray Mitchard: The Ibiza collection is inspired by the party isle itself, with bold and exciting prints sat alongside cool denim effects and flirty cut-out shapes. The range is made for the ultimate chic poolside look.

LI: Who are your target customers?

SM: The Tahlulah Ray girl is young at heart and confident in herself. She’s a social butterfly with a keen interest in fashion and travel.

LI: What inspires you when designing swimwear?
SM: I have the craziest imagination and creative flair, which can sometimes be difficult to control and turn into a reality. I can be inspired by the tiniest splash of colour, hint of texture, or an entirely random object. I tend to design around themes or atmospheres, cultures and travels, hence the new Ibiza collection.

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LI: Where are you stocked?
SM: The Ibiza collection is currently exclusively available at www.TahlulahRay.co.uk

LI: What are the next steps for your brand?
SM: We look forward to spreading our wings and introducing the collection to the world, with the intention of looking for stockists both in the UK and abroad. Over the next few years, the collection sizes will grow and we expect to branch out into beachwear.

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