First Stitch: Lilliput & Felix

Lilliput & Felix is a new London-based swimwear lifestyle brand with a structured feel and a sense of fun. The label is hand-finished in Britain and merges classic and contemporary influences and styles to enhance and flatter the female form. Here, founder Catriona Ramsay tells us more.

Lingerie Insight: How would you describe your first collection?
Catriona Ramsay: I was inspired by the beauty of British country gardens to create this first collection. I love the juxtaposition of formal sculpting with the natural, wild softness of gardens and wanted to capture this in a concise range. Collection One contrasts nostalgic florals and textured prints with structured geometric shapes and panelling with feminine self-tie bows and long ribbon lines. Colour stories include bold neon corals and muted tones of flint, lichen and pond blue.

LI: What makes you stand out from other swimwear brands?
CR: Our focus is on interesting silhouettes, textures and timeless shapes. We also stand out because everything we make is hand-finished here in Britain.

Story continues below

LI: Who are your target customers?
CR: Confident dreamers, aesthetes and travellers for whom style, elegance and difference comes naturally.

LI: Where are you currently stocked?
CR: Baar & Bass on the King’s Road, Mojo & McCoy in Hungerford and on

LI: What are your next steps for the brand?
CR: We aim grow the core collection and expand into new markets through carefully-selected retailers.




Related posts