First Stitch: Bang! Swimwear

Bang! Swimwear is the brainchild of Select model Nell Robinson and fashion merchandiser Ann Marie Clarke. Nell is especially famous for shooting with swimwear and lingerie brands such as Victoria’s Secret and Agent Provocateur. Ann Marie is well versed in the retail business from five years of working in buying for top high street retail groups Debenhams and Arcadia.

Lingerie Insight: How did the brand first come about?
Bang!: We decided to launch a swimwear brand as it’s a niche area where we felt we could make an impact with our unique designs. Swimwear doesn’t always follow traditional fashion trends so there’s an opportunity to experiment with vibrant colours and and array of materials.

LI: How would you describe your first collection?
Bang!: Our debut collection is heavily influenced by rock music and icons. This is demonstrated by the use of distressed denim, textured fabrics and handmade prints, such as electric guitar and skull prints. We believe that this collection defines a new direction for swimwear as edgy and ultra sexy, while maintaining an excellent fit.

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LI: Who are your target customers?
Bang!: Our target customer is a confident fashion-forward woman aged 20 to 35. A Bang! swimsuit is for a woman that exudes confidence and has a great sense of style. As for celebrity clientele, our swimsuits have already been worn by Rihanna and Cara Delevigne.

LI: Where are you stocked?
Bang!: We’re currently on the lookout for a UK stockist. At the moment we are stocked on our own website; www.bangswimwear.com and also on www.notjustalabel.com and www.global-runway.com. Our collection can also be found in a Caribbean boutique called Foot Candy Couture.

LI: What are the next steps for your brand?
Bang!: We hope to branch out into making accessories that compliment our swimwear pieces. We’re currently working on beach clothing and cover-ups and hope to branch out into sandals in the near future.

 

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