First lingerie and swimwear brands sign up to Moda AW17

Moda Lingerie & Swimwear has announced early signings for its AW17 trade show.

Maison Lejaby, Aubade, Charnos, Lepel , Parfait, LingaDore, Slenderella and Empreinte have all confirmed their attendance at the exhibition, which will take place on February 19 – 21.

Having made its debut in August, Active, a dedicated athleisure platform, will make a return this season with a strengthened line-up of sportswear collections, organisers have said.

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“I attended Moda in August and was pleased to see the addition of the Active area,” said Elaine Reed, buyer at national retailer JD Williams.

“Activewear has become a large part of our business recently and I am looking forward to seeing a bigger focus on Moda Active in light of the recent trend for activewear.”

Moda Lingerie & Swimwear will be located in Hall 6 at NEC Birmingham.



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