First brands sign up to The Lingerie Edit’s AW17 session

Bluebella will exhibit at The Lingerie Edit in January.

The Lingerie Edit has released an initial list of brands set to participate in the January trade show, which will showcase AW17 collections to international buyers.

The exhibition will return to London’s Savoy Hotel on January 12-13 and will include brands such as Loveday London, Bluebella, Inamorata, Tragic Kiss and Rose Fulbright.

The full list of brands will be announced in the coming weeks. Thirty premium intimates and swimwear brands are expected to exhibit at the event.

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By appointment, buyers are invited into the luxurious Abraham Lincoln and Manhattan rooms within the Savoy hotel to browse exciting forthcoming collections from lingerie and loungewear brands, place orders and talk business.

Key buyers who attended The Lingerie Edit on July 14-15 included ASOS, Brown Thomas, Fenwick Bond Street, Shop Direct, Harvey Nichols, Dolci Follie, Coco de Mer and House of Fraser.

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