Figleaves.com is now offering virtual bra fittings for women shopping for lingerie online.
The “Fitting Room”, which launched on Tuesday, offers an interactive bra calculator, as well as hints and tips on what to look for when shopping for bras.
Customers can also view videos which illustrate how to properly put on a bra and show what the "perfect" bra fit looks like.
A list of common bra fit problems and a guide to the various components of a bra can also be seen in the virtual room, which can be found on the Figleaves website.
The launch follows a study conducted to by Figleaves.com which found that most women wear too large of a band and too small of a cup, thus not supporting and lifting the bust properly.
The company found that, on average, women using the new Figleaves.com bra calculator went down one back size and up three cup sizes.
Figleaves.com technical manager Irene Dmyterko said: "Often women underestimate their cup size and overestimate their band size simply because they’ve been improperly fit in the past and because a bra in 34 or 36C is more readily available at a brick-and-mortar retailer where stock is limited.”
"But, Figleaves.com is solving that problem – not only by revamping the way that bra fit is done – but also by offering the largest selection of designers and the most extensive range of lingerie sizes with bands going from 28-56 and cups ranging from AA-K,” she added.