Figleaves to launch erotic online boutique

Figleaves is set to launch a new e-boutique which will offer sexy and erotic lingerie.

Erotique…Behind Closed Doors will run from figleaves.com next month and stock brands known for their suggestive lingerie and accessories, including Maison Close, Implicite, Bluebella and Marlies Dekkers.

The Fifty Shades of Grey collection by Bluebella, which was launched at Birmingham’s Moda exhibition on Sunday, is just one of the lines which will be available on the site.

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Figleaves product and brand director Sue Herrick commented on the announcement:”Having spent many years visiting the Paris Lingerie shows, it became so clear a year ago that we must provide our customers with a more risqué collection of lingerie. It was always in my mind however, that we had to ‘do this right’.”

“The creative must be stunning, suggestive but beautifully executed and discreetly placed on site. I think I can safely say that our figleaves creative team have produced something exceptional. Our award-winning customer services team are excited and supportive and perhaps most important of all we continue to produce our products in the UK, something we have strived to do for over three years,” added Herrick.

The new ‘shop within a shop’ ties into the figleaves brand messaging, “everyday luxury for everybody”, with varying price points.

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