Figleaves redirects market campaigns to be more customer-centric

Online lingerie retailer Figleaves has struck a partnership arrangement with global MarTech provider, Adestra, to direct its marketing approach to customers.

As one of the brand’s unique selling points is providing a perfect fit for all shapes and sizes, Figleaves’ approach to email marketing aims to be customer-centric. To achieve first-person marketing the company enlisted the MarTech partner.

Figleaves joins other retail brands who are Adestra clients including NakedWines, Crabtree & Evelyn, The Diamond Store and Nkuku.

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Adestra have been providing enterprise-level digital marketing technology solutions to organisations around the globe since 2004. The organisation provides its clients with email, automation, social, and mobile marketing technology which looks to deliver successful and cutting-edge marketing programs to their customers.

Amanda Clifford, digital marketing manager at Figleaves, said: “Having a smooth data flow between our different technology platforms not only enables us to better understand which of our strategies are successful, but also give us plenty of insight going forward, enabling constant enhancement of our programs through incremental innovation. Our customers are very important to us, so sending emails based on historic and future purchasing behaviour is crucial to ensure that we communicate relevant, personalised messages to them and continue to deliver the level of service we are proud of through all channels.”

Henry-Hyder Smith, CEO of Adestra, commented: “There is an increasing pressure on the online retail sector to deliver customer-centric experiences across multiple channels. For that to happen, automation, personalisation and integration must be in sync to leave the planning and optimisation to the marketers. We’re excited to help luxury retailer Figleaves on the road to First-Person Marketing by providing the right technology and expertise to create meaningful customer connections.”

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