Figleaves plots to become 'ultimate' bra etailer

Figleaves plans to make online lingerie shopping more intimate by implementing a new personalisation strategy.

The ecommerce brand is collaborating with omnichannel personalisation company RichRelevance to deliver shopper-specific, data-driven product recommendations for each customer.

The idea is that will then be able to up-sell and cross-sell merchandise to increase sales and average order value, while creating a more engaging overall shopping experience for consumers.

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Figleaves head of web and insight Tom Fitzgibbons said: “By tapping into their existing customer data and shopping patterns, combined with our advanced data analytics expertise, will be the ultimate online destination for lingerie and swimwear in the UK.”

RichRelevance EMEA vice president and general manager Matthieu Chouard said: “Shopping for lingerie online can be stressful and confusing, but the team has a lot of expertise that can help customers quickly and easily find the products, styles and sizes they want. With the personalised recommendations, customers are guided through the online catalogue based on their individual preferences.”



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