Figleaves’ head of buying Jenni Burt has been confirmed as a judge for the 2015 UK Lingerie Awards.
Burt, whose retail career spans over years, will help will decide on the finalists and winners of this years’ brand categories when she meets with other industry professionals in Central London next month.
With an unwavering passion for product, Burt joined the Figleaves team as head of buying in March 2014 and is responsible for driving the creative vision for private label, as well as setting direction for the branded portfolio.
Her previous roles include head of buying at Hobbs, head of buying at Coast, head of product development at Whistles and head of supply chain at Oasis.
Commenting on joining the panel, Burt said: "Today’s lifestyles demand we have something for every occasion in our wardrobe and that is driven from the inside out. Intimate apparel has never felt so exciting, with innovation and echnology at the forefront, as well as truly exciting and inspirational fashion.
"I am delighted to be joining the judging panel for this years Lingerie Awards and celebrating the successes of our industry."
Lingerie Insight editor Sarah Blackman said: “We are absolutely thrilled to have someone of Jenni’s stature on board to judge our UKLA brand categories.
“As an experienced buyer and developer of lingerie and fashion, she has a keen eye for detail and knows what it takes to produce and sell quality product.”
There are 21 Award categories this year, 17 of which will be judged two separate panels of leading intimate apparel experts.
One panel, comprised of retailers, buyers and trend forecasters, will meet on October 6 to assess the brand categories and choose their winners.
The second panel, made up of brands and agents, will judge the four retail categories, including Department Store of the Year, Multiple Retailer of the Year, Independent Retailer of the Year and Digital Retailer of the Year.
Any judge who works for a nominated company was not allowed to vote in that category.