releases free iPhone shopping app has released an iPhone app that allows customers to browse and buy on the move from the online retailer. promises to offer customers access to every collection featured on the web site. It will include the popular New In section, along with the ability to browse by brand, product type, colour and price.

The app, which has been built by No Need for Mirrors, offers a secure checkout facility that picks up the same user name and password details from any customer who has bought from the normal web site.

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“Our customers are keen users of mobile devices and the fantastic free fashion app was developed with them in mind, based upon their needs and feedback. Fast, slick and easy access to the site combines with latest product information and news updates, creating an interactive experience beyond transactional,” said Julien Shirley, head of digital marketing at




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