Fifty Shades of Grey lingerie deal announced

The Fifty Shades of Grey phenomenon is set to continue with a new range of merchandise, which could include lingerie, make up and bed linen.

Author E.L James and her agent, Val Hoskins, have signed a deal with independent agency Caroline Mickler Ltd to license and build the brand.

Products covered in the deal include lingerie, cosmetics, apparel and fragrances, primarily targeted at adult women.

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Caroline Mickler said: “The best-selling Fifty Shades of Grey trilogy is the biggest sensation to hit publishing in many years. The market’s interest in Fifty Shades of Grey as a brand is enormous.

“With continuing book sales and a film version keeping awareness high, we expect this property to make a very strong showing in a number of licensed categories over the coming months.”

Hoskins added: “I’m delighted that Caroline Mickler, a respected name in the licensing industry with such a strong track record across a wide range of diverse properties, will be taking Fifty Shades of Grey into the licensed market in the UK and helping us to develop the brand worldwide.”

Shades of Grey, which was originally published by The Writer’s Coffee Shop, has stunned critics with its phenomenol success. Angelina Jolie is already rumoured to be attached as director for a new movie based on the erotic book, to be made by Universal Studios.





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