A leading voucher code firm claims popular erotic novel Fifty Shades of Grey is behind a spike in the number of people searching for lingerie and other intimate items.
VoucherCodesPro insists that since the EL James novel shot to prominence, lingerie and adult toys have been among the most popular search terms.
When tracking the site usage of individual visitors, VoucherCodesPro found that of the high volume of people searching for the 50 Shades trilogy books in June, 68% then went on to look for lingerie-related discounts afterwards, while 26% searched for sex toy discounts afterwards.
George Charles, marketing director at VoucherCodesPro.co.uk, said: “It would appear that there is a direct correlation between the searches for the erotic novel and other terms such as those linking to adult toys and adult retailer Ann Summers.”
He added: “Perhaps the novels, which have become some of the fastest selling books of all time – largely due to word of mouth – are not just having an impact on the discussion topics amongst females around the UK, but it’s translating into a difference in the bedroom too.”
Each month, the UK money saving website reviews the most popular search terms that are input on-site by visitors, to keep on top of the latest trends.
The full list of top search terms for June is as follows:
1. 50 Shades
2. Sex toy discounts
3. Ann Summers
5. Dominos Pizza
7. Microsoft Surface
8. Eating Out
9. iPhone 5
10. Euro 2012