Fifty fever is not yet dead, as proven by the extraordinary demand for the official Fifty Shades of Grey accessories products from fans of the erotic novel.
A third of the entire product stock, intended to last until Christmas, sold out in the first day of the collection becoming available for pre-order via exclusive UK retailer Lovehoney.co.uk
Extra stock is already being shipped to meet the unanticipated demand for the range, within which the most popular item by far is the Inner Goddess Silver Balls – selling out twice as fast as any other piece.
The second and most third popular items in the collection are the Insatiable Desire Mini Vibrator and Yours and Mine Vibrating Love Ring.
The Fifty Shades of Grey novel has become a global phenomenon and by Christmas more than 100 million people are expected to have read the book worldwide.
Lovehoney beat fierce competition to gain the license for the official Fifty Shades of Grey accessories collection, which it manufactures and distributes exclusively outside of the US.