Folli Follie (FF) Group, a manufacturer of jewellery and watches, will assume the exclusive wholesale and retail distribution rights for womenswear and accessories brand Juicy Couture.
The company will acquire and grow existing Juicy Couture retail stores, which also offer swimwear and nightwear, and drive the growth of new and ongoing sales accounts in all European markets.
The acquisition will start with three stores in the UK, including the Regent Street flagship, Westfield London and in the Bluewater Shopping Centre in Kent.
FF’s announcement comes after it formed a long-term partnership with a US-based brand development and licensing company Authentic Brands Group.
FF Group CEO George Koutsolioutsos commented: “Our broader strategy is to internationalize our brand portfolio through the agreement with Authentic Brands Group, further strengthening our presence in the Fashion sector. Using our expertise, execution capabilities and knowledge of the markets, we welcome existing Juicy Couture customers in Europe and look forward to continue serving them successfully whilst attracting new customers to the brand.”