Felina appoints new managing director of sales and marketing

Lingerie brand Felina has appointed Christian Stolba as its new managing director of sales and marketing.

Stolba joins the company from German apparel and accessories brand Roeckl, where he was chief sales officer.

Prior to this, he was the division head for bodywear at the s.Oliver group and managing director of Skiny Bodywear.

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Stolba will now report directly to Peter Partma, CEO of Latvia-based European Lingerie Group, which acquired Felina in June 2017.

The creation of his new position is set to enable Felina to strengthen and further expand sales and marketing at home and abroad.

“I am delighted to join Felina and I am looking forward to working together with Felina team to further strengthen the brand and our international market position, making Felina’s products a must have for the quality, fit and fashion conscious woman,” said Stolba.

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