Following our feature on the power of the blogger’s voice, we’ve rounded up three industry bloggers to explain their take on AW14 trends. Here, they reveal their favourite brands and designs of the season.
The 2013 UK Lingerie Awards gave a glimpse of what lingerie trends to expect in AW14. The popularity of erotic literature has boosted interest in illicit lingerie, making provocative underwear the top trend to watch. UKLA-winning brands Maison Close and Something Wicked personify the upscale boudoir trend with their luxury erotic collections that epitomise sensuality. Pretty Wild Lingerie, although in its infancy, recently stepped up to the table of design-led lingerie launching its AW14 collection, Call Girl Chic. It appears all that’s sheer and seductive is the future of lingerie, a trend that personally excites me.
When it comes to lingerie trade shows I’m like a kid in a sweet shop, and the AW14 presentations marked another great season in lingerie history. As in fashion, lingerie trends gradually adapt and evolve each season, yet every designer seemingly creates their own interpretation of a trend, add their brand stamp and make it their own. For instance, the trend for Renaissance a couple of seasons back has really fused with the ever-growing addiction to erotica, creating dark, enticing, luxurious and provocative wares. Cue new indie brand KissKill’s black collection, incorporating sumptuous lace, directional strapping and studs, while established brands, such as Triumph, layer black mesh and lace over red satin for a more mainstream look. As an antidote to this trend, other lingerie pieces are getting floatier, lacier, sheerer and prettier, with vintage and graphic lace, delicate prints and appliqué placements, in a rainbow spectrum of feminine hues and blush nudes. I particularly loved the AW14 designs from Playful Promises, including colourful floral digital prints. However, if barely-there-lace in luxurious and flattering tones is the order of the day, Gilda & Pearl is your go-to brand.
I’m really excited about the AW14 lingerie season. The oriental themes, bold prints and bright shades of colour make for perfect additions to a consumer’s wardrobe. Freya by Wacoal Eveden is visually one of my favourite brands. In its upcoming line, it has bold floral patterns and beautifully cut and sewn lace edges. Another brand I love is Elomi. I saw a sneak peek of its new Lexi bra and with its luxurious top lace with gorgeous warm tones printed on a satin cup, it is absolutely stunning. Overall, I’m very pleased with what AW14 has in store, in terms of exhilarating designs from my favourite lingerie lines.