British brand Yawn has introduced a new tropical print to its nightwear range, proving pyjamas aren’t just for Christmas.
Available as an all-year round option, Pineapple Skies embraces this season’s trend for tropical escapism.
A summer icon adored by Moschino and now back for Dolce & Gabbana’s Women’s Tropical Collection, pineapples have become an important element to spring/summer fashion.
Yawn’s take on the tropical fruit is a hand-illustrated print in light blue with abstract strokes of navy and flashes of yellow.
Launching in stores and online this month, Pineapple Skies will become part of the Yawn collection as a classic PJ set, a gifting option with the addition of a gift bag and new cotton robe to mix and match with consumer’s favourite sets.
“Pineapple Skies is a really striking print that has had a great reaction from retail already with fabulous pre-orders. It injects freshness into the range and I’m excited to see the response,” said Yawn founder and Managing Director Alice Whiteley.
Yawn stockists include independent stores Amelies Follies and The Pantry Underwear, department stores Arnotts and De Bijenkorf and ecommerce giants Wolf & Badger and Figleaves.