Fashionable new shapewear brand launches in London

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A new fashionable shapewear brand has launched in the UK with modern shapes and seasonal colours.

Perfect Smoothy offers knickers, playsuits, jumpsuits, bodies, skirts and leggings made using a firm, jersey stretch fabric designed to shape and smooth the silhouette.

The idea for Perfect Smoothy came from designer and founder Melanie Davis’ extensive experience in working with jersey and stretch fabrics.

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Davis had considerable success with her brand Pamplemoose, a pioneer in jersey clothing, in the 1990s and 2000s.

Prior to the existence of labels like Pamplemoose, jersey was mainly used in basic T-shirts and not in dresses, separates and tops.

Perfect Smoothy is designed in London and manufactured in Europe.

The brand is available to view by appointment with APM Agency, and will exhibit at The Lingerie Edit and Salon International de la Lingerie in January.

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