Fantasie snaps up lingerie title at Drapers Independents Awards

Image courtesy of Mish Online.Image courtesy of Mish Online.

Fantasie has been crowned Lingerie Brand of the Year at the Drapers Independents Awards 2017.

The Lingerie Brand of the Year award was a new addition to the event this year and saw two of Wacoal Europe’s brands, Wacoal and Fantasie become finalists in this category.

Bluebella and Loveday London were also shortlisted.

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The award was judged on a range of factors, including sell-through performance during the past 12 months, margin offered, after-sales service, most improved line and most commercial direction.

Commenting on the win Wacoal Europe commercial director Dean Cooper said: “We are delighted that Fantasie has won Lingerie Brand of the Year in the Drapers Independent Awards.

“The brand has such strong support from independent retailers. We have seen some positive results this year and we are excited to see how our customers will react to our new SS18 collections.”

The 27th Drapers Independents Awards took place on September 13 at The Brewery in London.

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