F1-Generation hires new sales director from Bendon

Emma Chapman will join F1-Generation from Bendon on June 30.

Intimate apparel distributor F1-Generation has appointed Emma Chapman as its new sales director for the UK Ireland.

Chapman will join the company from Bendon, where she has worked across numerous roles, including key account manager and retail manager, for 13 years.

In her new position, she will be responsible for managing the brands that F1 distributes in the UK and Ireland, such as Polo Ralph Lauren, Ralph Lauren swimwear, Hot Sox, Pantone Socks and Raville sleepwear.

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Chapman will join the company on June 30 and represent the business at Mode City Paris next month.

F1-Generation, based in Germany, distributes close to 25 brands in various countries, from ma­jor players in the fashion industry, including Spanx, DKNY, Michael Kors, Kate Spade, Stella McCartney, Moschino and Polo Ralph Lauren.



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