Exhibitors hail "busiest" SIL trade show yet

Salon International de la Lingerie proved to be a success for many of the brands in attendance at the AW14 Paris exhibition, with one label hailing it as its "best ever" trade show.

The three-day event, which closed its doors on Monday, saw hundreds of buyers escape the rainy Parisian weather to rendezvous with new and existing clients at the Port de Versailles.

Footfall figures are yet to be announced, but trade show organisers said in December that pre-registration numbers were up by 5%.

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Chantelle Lingerie managing director Mary Cameron said she was “delighted” with the response from customers at the show.

“Our stands were very busy all three days,” she said. “There were quite a few UK and Irish Independents and they were very impressed with our collections on Chantelle, Passionata and Chantal Thomass.”

“They were very happy to see our increasing range of full bust products that our consumers need as well as Chantelle’s glamourous new seductive line Palazzo. Customers on our Chantal Thomass stand were pleased to meet the designer herself and on Passionata our digital game was playfully seductive,” added Cameron.

Maternity brand Lorna Drew also saw a positive turn out at her stand in Salon’s ‘Limited Edition’ section. “This year’s Salon de la Lingerie has been our best ever trade show to date, we got to meet a host of exciting new customers, touch base with our current customers and meet with some big household names. We have also had a lot of interest from sales agents and distributers eager sell our brand. We couldn’t be happier with how the show went,” the designer said.

Similarly, Claire Merry, CEO and co-founder of Dirty Pretty Things and its new sister brand, Flirty Pretty Things, was pleased with the response from this edition of the trade show.

“The show was a success for us, and we felt it was a lot busier than previous seasons. Showing the new brand, Flirty Pretty Things was great as it opened us up to a whole different buyer that we haven’t met before, and to stockists I hope to carry the brand in the future,” she said.

“It’s always lovely to catch up with everyone in the industry, from the manufactures, to the suppliers, friends, and of course all the fabulously creative British brands.”

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