The winning swimwear and beachwear brand is designed and made in Milan.
Partnership will allow brands to participate in department store's e-shop as support for emerging firms is bolstered
The bikini was invented by French engineer Louis Réard in 1946.
Lyon shows take inspiration from Olympic Games and UEFA Europe.
Trade shows relocate as UEFA European Championship heads to Paris.
More than 2500 visitors attended the exhibition earlier this month.
Visitor numbers at the lingerie exhibition were up on last season.
Highlights from the lingerie, swimwear and fabric trade show.
Swimwear features mesh details, zips, high neck-lines and racer backs.
Vibrant shades of raspberry, apple, peach, orange and grape.