EXCLUSIVE: Yes Master founder to launch new brands

Designer Igor Pacemski will launch new lingerie and swimwear brands for SS16, Lingerie Insight has learned.

The owner and creative director of cult label Yes Master and design director of Liberty London nightwear will present Noblesse Oblige and Acoolah to buyers in Europe and America over the coming months.

The news comes as Pacemski, who’s based in a textile factory in Bulgaria, looks to appoint a London agent to sell his garments in the UK.

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Noblesse Oblige is a high-end lingerie line aimed at feminine, elegant women who have a playful and coquettish side.

“This is essentially really fabulous garments for the modern boudoir. It is not something that’s sex driven; it is something that is sexy,” said Pacemski.

“I’m a little bit over that massively considered dressing up-type stuff that is on the market at the moment. I don’t think the British girl and the American girl are actually that contrived when it comes to sexiness – I think they’re more spontaneous – and I think this is exactly the sort of line that fits that. So I have really high hopes for this line. It’s all about the detail and there’s been no expense spared,” he added.

The collection, made up of soft bras and bodies, features Sophie Hallette laces, knitted fabrics sourced from Willy Herman in Austria and hardware shipped from the same factory that manufactures Christian Dior.

“The idea is to turn this into a very easy holiday gift, and somehow it also works well with that whole notion of packing for a holiday. So it’s literally that little something that you can take on holiday with you and still look fabulous, without actually having to pack a lot of underwear that takes up a lot of space,” explains Pacemski.

Acoolah is a contemporary women’s swimwear label made up of swimsuits and bikinis available up to a G cup.

Harking back to a bygone era of glamour, femininity and elegance, the collection gives a modern twist to retro fashion, visible in subtle references rather than pastiche looks.

The prints range from a demure shell print on sea green and a graphic flamingo feather, to nautical anchors and paisley designs in warm blues and coral.

Acoolah’s price point is much lower than Yes Master’s – with swimsuits retailing at £45 to £50.

“In saying that, the quality of the collection is still amazing,” said Pacemski. “We’re using Jersey Lomellina Lycra that is printed on site.

“We’ve made use of over 20 years of swimwear expertise from the team in Bulgaria to build a line.”

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