Cult label Yes Master is planning a major relaunch to kickstart its global expansion.
Focusing on swimwear and resortwear, the high-fashion brand has developed an extensive SS16 collection that it hopes will attract international buyers.
Yes Master, which is currently based in Bulgaria, is set to appoint a London agent to sell and distribute its garments in the UK later this year.
“The idea is to have a dedicated London agency that takes care of sales in the UK because we aren’t there,” said Yes Master designer Igor Pacemski.
“We’ll also open an office in Los Angeles to give it that big international push,” he revealed.
Yes Master’s new Festival collection explores the transformation of an urban professional into a modern day hippy, dropping inhibitions, breaking boundaries and achieving a complete sense of freedom.
Heavily referencing US music festivals Woodstock, Burning Man and Coachella, the bohemian collection uses high-tech materials including tromp l’oeil-effect mesh, reversible black and cobalt neoprene and bonded Lycra.
One stand-out collection features the face of Jimi Hendrix woven onto a swimsuit and kimono.
Launched as an underwear brand in 2004, Yes Master has shifted its focus to swimwear in recent years, launching its first full swimwear collection in 2013.
“What I’ve decided to do is to make Yes Master pretty much a swimwear line because the aesthetic is totally suited to that sort of thing,” said Pacemski.
“It’s really bold and I think that sort of style doesn’t translate that well into underwear. I don’t want to be trapped in to that one dimensional ‘sexy brand’ type category.”