The entrepreneurial team behind online stores UK Lingerie, UK Swimwear and UK Tights will expand into activewear in the New Year, Lingerie Insight has learned.
Managing director Dawn Barber said the three brands will be consolidated onto one site before launching UK Activewear.
“Once we have acquired more space for our warehouse, we will then move forward with the activewear site,” she explained.
Barber made the decision to launch UK Activewear after spotting a demand for stylish gym gear that can be worn as everyday attire.
Sportswear sales in the UK are set to surpass £6bn this year as ‘athleisure’ – the trend of wearing gym clothes as everyday attire – drives up demand.
And this trend shows no signs of abating. According to business intelligence company Key Note, sales related to athleisure, including sports bras, leggings and yoga tops, will grow by about 24% over the next five years.