Triumph has invested heavily in its sports segment, TriAction, as demand for activewear soars.

Responding to the growing popularity of athleisure – the trend of wearing gym clothes as everyday attire – the brand will spotlight TriAction in its AW16 and SS17 campaigns.

Speaking to Lingerie Insight as part of a discussion on the athleisure movement, Triumph International product manager Monica Harrington said: “There has been a notable increase in demand for more sports bra and sportswear products in general from wholesale partners and consumers alike. As a result we’ve invested more in our sports segment.

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“Athleisure apparel is a huge market and sports bras underpin the look. It’s all about combining comfort, support and style. The leisurewear/sportsluxe is so popular at the moment – it seems that even if people aren’t in the gym they want to be seen to be part of that lifestyle.”

Triumph has expanded the size range of its TriAction sportswear offering and developed its Dynamic Lite sports bra collection with 3D Powertech fabric – a new lamination technique that ensures the bra is exceptionally strong yet flexible to contour the bust.

“There are three fits across the Dynamic Lite range, all of which are designed to suit a different range of activities,” said Harrington.

“We’ve even created a Brazil-themed capsule collection inspired by the women taking part in the 2016 Olympics in Rio.”