Triaction, part of the Triumph group, is to launch an online campaign alongside internet fitness sensation Anna Victoria to promote its SS17 collection.
The campaign, Team Triaction, features five inspiring women who share their personal stories in fitness and wellbeing whilst undertaking a series of sporting challenges to test both mind and body.
Victoria will be joined by UK-based fitness instructor and author of Clean Eating Alice, Alice Liveing; German Dancer and TV personality, Isabel Edvardsson; Italian Olympic Fencer, Margherita Granbassi; and Polish fitness and style influencer, Anna Skura.
The campaign will feature the Dynamic LITE cardio series, including this season’s key styles, the Hybrid Lite P, a lightly padded spacer cup bra with 74% bounce reduction and the Extreme Lite N, a lightweight non wired and non padded bra for a natural look and 77% overall bounce control.
The series also includes the Control Boost F front closure fit which is designed to offer strong support for larger bust sizes and a 73% overall bounce control rating, as well as the Control Lite minimizer sports bra with moulded fuller cups and Comfort Wire offering 78% bounce control.
For the studio challenges Team Triaction will test styles including the Magic Motion MWP, a padded sports bra with soft-touch Magic Wire Air technology and the Magic Motion MWHU push-up bra which gives the bust extra lift whilst offering up to 65% certified bounce control. The line-up also features Free Motion non-wired, padded and wired options, offering superior comfort, natural contouring and stylish details.
Anna Victoria commented ahead of the launch: “I am excited to have the opportunity to try something that I’ve never tried before! Triaction by Triumph is giving me the chance to challenge myself and lead a group of incredible ladies on an empowering journey that will truly tests us all.”