British nightwear brand Slenderella will undergo a rebranding early next year, Lingerie Insight has learned.
All garment labels, swing tickets and packaging have been redesigned with a fresh, modern look and will match new business cards and exhibition signs.
The brand will now offer luxury gift boxes for special purchases and all customers will receive a booklet describing the fabrics used to make their garments.
“We believe by doing the rebranding that we are letting our customers know that we are dedicated to giving them exactly what they need from a nightwear and lingerie supplier,” said Slenderella marketing manager Ashley Spendlove.
“We wish them to feel that we are working with them to grow together and we feel that this is one of the ways that we can do just that.”