EXCLUSIVE: Simone Pérèle own-brand stores may launch in the UK by 2019

Simone Pérèle plans to double the number of its own-brand stores by 2019, with the UK a key target market.

The French brand opened its first premium concept store in Paris in April and now has 30 points of sale, including outlet shops, in the capital and internationally.

“The goal is to double that figure by 2019,” said director Mathieu Grodner. “We have a mix of different concepts because we wanted to test different experiences to make sure we invest in the right direction.”

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When asked if the label will open own-brand stores in the UK, Grodner said: “Definitely. We want to be consistent with our existing international development. That’s one of our strengths – we are an international brand with 80% of our sales being generated outside France. So, our retail development will be consistent with that.

“We have identified specific opportunities in key locations, which are the city centres of the main capitals because this is where, unfortunately, there are fewer independent boutiques. So if you asked me, is London a target, I would say yes, for sure, because London is an international capital and we are an international brand.”

The plans are in line with Simone Pérèle’s five-year strategy, which was implemented in 2015 by Grodner and his co-director Stéphanie Pérèle, when they took over the business from Stéphanie’s parents.

But when it comes to opening new international stores, Simone Pérèle plans to be cautious with its approach.

“I want to insist that if we open new boutiques, we don’t want to do it in a massive way – our goal is not to develop national networks of hundreds of shops,” said Grodner.

“Our goal is to complement in a smart way the existing channels, including our independent partners and department stores.”

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