British brand Raine & Bea has secured a £1 million investment to roll out a diffusion lingerie line.
The new collection, set to launch in 2018, will pay homeage to the brand’s luxury aesthetic whilst allowing access to a wider audience through a more affordable price point.
Raine & Bea designer and founder Jenna Barnes has created 12 ranges and 63 garments for the diffusion line, which will be available online.
Bras will be priced at £28-34, compared to £150-£200 for Raine & Bea’s current line of premium bras.
John Peavoy, a partner at Sportax, is investing in the new line and board member Steve Balmer-Walter will drive the sales team.
The board, which also includes John Hughes, a former senior partner at KPMG, is now looking for a further £500,000 in two separate blocks of £250,000 for a 10% share in the business.
Raine & Bea, based in Ribble Valley, Lancashire, is known for creating theatrical lingerie garments for TV and theatre.
Most recently, Barnes designed 14 garments for the UK tour of Cabaret, starring Louise Redknapp and Will Young.