EXCLUSIVE: Pretty Polly shakes up image with packaging update

The new Aristoc packaging on show at INDX Intimate Apparel.

British hosiery brand Pretty Polly has overhauled its product packaging in a bid to modernise the company’s look as part of its AW18 campaign.

The brand, which is currently showcasing at INDX Intimate Apparel in Solihull, has told Lingerie Insight that its new packaging imagery for its Aristoc label will give the products a contemporary look whilst reflecting the colours and styles of its previous offering.

The colour continuity within the hosiery ranges is designed to allow retailers to continue trading remaining stock from the previous design, while integrating the updated selection.

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The roll out of the new packaging designs comes after the hosiery brand unveiled its new shapewear range.

While the brand has featured shapewear within its subcategories, the new shapewear range represents the company’s first dedicated collection.

The company’s hosiery product and marketing manager, Caroline Wright, told Lingerie Insight: “We have previously had shaping tights in our product range dotted around in sub-ranges, but we have never had a shaping range, a destination place, that shapes you and looks nice at the same time.”

The new shaping range, which features four pairs of tights varying from 20 to 40 denier, will retail from £8 to £12.

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