EXCLUSIVE: Pour Moi? records huge rise in sales following retail expansion

Left to right: Pour Moi? founder Michael Thomson and marketing director John Smigielski.

British lingerie and swimwear brand Pour Moi? has seen a 75% rise in revenue over the last year, Lingerie Insight has learned.

Speaking at INDX Intimate Apparel, Pour Moi? founder Michael Thomson said the brand made over £10 million in sales in the 12 months to July.

This growth has been driven by a strong focus on social media and marketing following the appointment of marketing director John Smigielski in November, upgraded imagery and a retail expansion.

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The brand completed a refit at its store in Chester in March, resulting in a 35% lift in sales, and opened a new office space in Brighton last month.

The 2,000ft2 space also features a showroom and the office now accommodates the growing Pour Moi? team.

“We’ve had 12 people join us recently,” said Thomson. “They’ve joined us from all over – Boux Avenue, The White Company and Marks & Spencer.”

Pour Moi? is also set to launch shapewear and nightwear collections in the coming months.

The brand is exhibiting at INDX Intimate Apparel until 4pm this evening.

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