Maison Lejaby will launch its Couture collection in Harrods and Rigby & Peller, this November.
The luxury range, which retails from £250 to £350, will be the first of the re-vamped brand’s collections to go on sale to the consumer.
Maison Lejaby president and co-owner Alain Prost told Lingerie Insight: “I am very excited. It is a real innovation on the market. It is a niche market. The only other big luxury brand of lingerie is La Perla in Italy and, maybe, Agent Provocateur but they are a bit different.
“We are very excited to be launching a French concept onto the lingerie market. French couture is very important worldwide, but there is no little sister in lingerie.”
From 2013, the brand will do away with the Lejaby name and re-label all its products with the Maison Lejaby title.
Its Maison Lejaby Lingerie, Maison Lejaby Elixir and Maison Lejaby Plage lines will enter into stores in January, 2013.
Maison Lejaby Couture shop in shops will also open Parisian department stores Printemps and Galeries Lafayette in early 2013.