Body positive model Ashley Alexiss is the new global brand ambassador for Lovehoney Lingerie.
Boston-born Alexiss, who’s a UK size 16 and 36E bust, stars in the brand’s 2017 Christmas campaign, modelling styles from new collections, Moonlight and Elixir.
Created in-house by former Marks & Spencer and La Perla designer Heather Mercer, the collections, which come in sizes 8-24, are designed to make all women feel body confident.
Commenting on modelling the collection for Lovehoney’s Christmas shoot, Alexiss said: “Every single piece just made me feel so confident. It was great to finally wear something that fit my curves and accentuated them to really make me feel my sexiest.
“Women will be able to look at themselves in the mirror and think ‘Damn – I’m hot!”
Alexiss has become a modelling sensation over the last seven years with her inspirational slogan: ‘Beauty Is Not A Size.’
She has 1.2 million followers on Instagram, has graced the pages of fashion titles such as Elle and modelled for a number of big brands.
She has also launched her own swimwear and clothing ranges for curvier women.
Lovehoney co-founder Richard Longhurst commented on her appointment: “We are delighted to have Ashley on board as our ambassador for Lovehoney Lingerie. We love her advocacy towards body confidence and body positivity, which we know our customers are passionate about too.
“She looks amazing in our Christmas collection, Moonlight, and we hope our customers will feel as amazing as Ashley did.”
Featuring stretch satin and scallop lace, the Moonlight collection comprises of a plunge body, a basque set, a babydoll set and peekaboo bra set.
The Elixir range features a bra, knickers, suspender belt and matching wrist cuff made using black lace finished with gold thread.
Both collections are available now and priced from £24.99 to £44.99.