Bravissimo will introduce Lepel lingerie to its product offering for the first time this summer, Lingerie Insight can reveal.
The multiple retailer has taken stock of the brand’s SS15 collection, which is built on two key trends; Summer Haze and Floral Fade.
The collection features bright and vibrant floral prints, alongside bold colour combinations and graphic lace.
“We’ve stocked Lepel swimwear in the past, very successfully, so we are quite excited to see what that might do,” Bravissimo managing director Jo Lee told Lingerie Insight.
“We feel that is something different for younger customers in the DD-G market; it offers something unlike what’s already out there.”
The news comes as Bravissimo looks to expand its product range and take on more brands over the next few seasons.
“We’re taking it fairly gradually, but I would anticipate more brands being added over the next 12 to 24 months,” Lee said.