EXCLUSIVE: Laura Ashley to launch underwear

UK retailer Laura Ashley will be introducing a small collection of underwear for AW11.

The new range will include camisoles, vests and knickers in archive prints.

It is expected to launch in the retailer’s flagship UK fashion stores.

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A Laura Ashley spokesperson said: “We are going to start with a small underwear collection. Hopefully it goes well and can grow.”

The moves come as Laura Ashley’s US branch has announced a licensing agreement to produce a line of lingerie called Laura Ashley Intimates and Laura Ashley London.

The products, which will not be available in the UK, are predicted to go on sale at the beginning of next year.

Bra sizes are reported to range from 34B to 38C, with a full figure collection also available from 38D to 40DDD

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