Panache has released its first image of new brand ambassador Kristina Rihanoff.
The star of Strictly Come Dancing in the UK and Dancing with the Stars in the United States, will be part of the lingerie brand’s next promotional campaign for sports bras.
Panache has a range of sportswear, designed to provide maximum support and protection for athletes without compromising on style.
The range comes in cup sizes from B-H with retail prices of around £35 for the bras.
Rihanoff was chosen not only for her beauty and dance skills, she is also passionate about fitness and sport. She is also a keen charity supporter, fronting a campaign for Breast Cancer Awareness in 2009 and completing a charity walk for UNICEF in 2010.